Choosing the right paint color for your NYC living room can be overwhelming. This 4,000-word guide, packed with 10 interactive tools, demystifies the process. Learn about the psychology of color, how to work with the unique light in your apartment, and the professional 5-step process for building a cohesive palette. We explore the best colors for making small spaces feel larger and provide curated palettes for classic Brooklyn and Manhattan styles. This is your ultimate resource for creating a living room you’ll love.